
Twitter May Be Gearing Up To Launch Twitter Blue Subscription Module At $2.99 Per Month
An
option to retract a sent tweet could be among the new features of a possible
paid subscription service from Twitter.
What
Happened: Twitter Inc (NYSE: TWTR)
is planning to launch a subscription plan called Twitter Blue, which will cost
the users $2.99 per month, app researcher Jane Manchun Wong tweeted on
Saturday.
Twitter
Blue includes a feature to undo a tweet and another for bookmarking.
According
to Wong, Twitter is working on a tiered subscription model, which could mean a
less-cluttered, premium experience for the paying subscribers.
Twitter is calling their upcoming Subscription Service “Twitter Blue”, priced at $2.99/month for now, including paid features like:
— Jane Manchun Wong (@wongmjane) May 15, 2021
Undo Tweets: https://t.co/CrqnzIPcOH
Collections: https://t.co/qfFfAXHp1o pic.twitter.com/yyMStpCkpr
Why It Matters: Earlier this month, Twitter acquired an ad blocker company called Scroll.
Wong noted in another tweet that Tony Haile, the former CEO of Scroll, had tweeted on the day his company was acquired that Scroll would “integrate into a broader Twitter subscription later in the year.”
Although Twitter has not confirmed the launch of its subscription module, it has launched new functionalities over the past several weeks.
Twitter updated its warning prompt for offensive tweets, introduced a Tip Jar function for people to pay other Twitter users directly for their tweets and content, improved its photo cropping algorithm and allowed Android users to search their direct messages.
Last month, Twitter reported a profit of $68 million on revenue of $1.04 billion for the first quarter. The company also reported a 20% increase in monetizable daily active users.
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